I thought this was a great article and it brought to light several issues that consumers deal with. Your article did a great job on applying theories to actual phenomenon occurring today. For example your “follow the crowd theorem,” made me analyze several factors that influence our buying action. I believe the iPhone is one item that many people purchased just because the “crowd” was doing the same. I tend to be annoyed by those who do things just because everyone else is doing them. But your article is helping me be a bit more understanding. The social media aspect of marketing has become so crucial because when items are “recommended” by others or we see things as top-rated, the consumer is more inclined to buy those items.
Monday, October 18, 2010
The following comment was written on "Social Commerce Today" blog. The article was entitled: How Social Commerce Works: The Social Psychology of Social Shopping.